SJ
Magic Moments
Magic Moments
Milano
This exhibition inside of Galleria Viafarini is dedicated to the practices of art, architecture and design and features a rich menu of different works of design, photography, architecture, various applied arts and video making. The whole gallery with all its different spaces: the courtyard, the vestibule, the small as well as the large workshop space are transformed in accordance with the exhibition title: Magic Moments, Inside.

The exhibition design emphasizes the coexistence of the arts. The rules of the exhibition booth, which characterize similar exhibitions, have been replaced by the proximity of one medium to a different medium and through the attentive placement of each object in relation to another one as well as to the defining elements of the room. This way new reactions can take place between different media, between different arts, between objects, which have previously met as well as between objects, which meet here for the first time.

Around the objects, during the week, a series of events takes place and selected spaces of the exhibition are transformed through small modifications accordingly. Small pieces of furniture provide space for temporary culinary events, an audio system amplifies the sound of a nocturnal music event, a set of garden furniture accommodate the guests during the daily routine of 5 o’clock teatime, which is carried out during the afternoon throughout the whole event.
exhibition design by Stephan Jung, Sara Galli and Maurizio Vogliazzo

related publications

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Magic Moments, Inside exhibition
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Magic Moments, Inside catalogue
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Magic Moments, Inside article
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SAFTzine 01 Experiments magazine
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Magic Moments essay
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SAFT - the modular book on architecture, art & culture book